Horeca Sector: What does it mean? Digitalization and Trends

Horeca Sector: What does it mean? Digitalization and Trends


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At Coperama we are specialists in this sector, making our technology and our marketplace available to all our customers and our suppliers.

On our platform, if you register as a customer, you can buy all the products you need for your business and access exclusive offers from our suppliers.

If you register as a supplier, you will be able to put all your products on sale, promote them in exclusive spaces set up for this purpose and keep track of all your data and sales.

What is the Horeca channel?

The Horeca channel refers to the sectors of Hotels, Restaurants and Cafeterias. This word has its origin in the Netherlands and, due to its popularity, it started to be used in other countries.

The horeca channel, which is a word widely used in the marketing field, sells large quantities of food and beverage products, among others, to these 3 sectors.

Coperama is a Horeca purchasing centre where the customer can buy any type of product from any of our suppliers.

We offer you the following types of Horeca products:

  • Food
  • Drinks and beverages
  • Equipment
  • Services
  • Consumables

Which sectors form part of the Horeca channel?

Hotels, Restaurants and Cafeterias, the first 2 letters of these words make up the marketing name of this sector.

Therefore, these are the types of customers we have at Coperama, those who want to buy in large quantities from any of our suppliers.

This channel is extremely important for big businesses and for local businesses, as it provides everything needed for hotels, restaurants and cafés.

We offer, through a wide variety of suppliers, equipment, services, food and beverage so that our customers can provide everything they need for their diners or guests.

Digitalization of the Horeca sector

Coperama’s aim is to digitise the sector so that customers can make their purchases on our marketplace and suppliers can offer their products for sale.

That is why we have created coperama.es, a central purchasing centre where you can register as a customer or as a supplier and start buying or selling your products and services.

Thanks to our platform you will get fast and personalised attention, improved operational management and direct contact with your trusted suppliers.

It is as simple as filling in the form, we will contact you to tell you the next steps and guide you on how to use our platform.

Expected trends in the Horeca channel

The foreseen trends for this channel are digitalization. Nowadays, customers demand speed and personalisation, which is why it is important to have a marketplace where they can offer it.

Gone are the days when purchases for large and small hospitality businesses were made at a physical point of sale or by telephone.

The possibility of doing everything from the comfort of a computer or mobile device is now a reality.

We offer maximum customisation, since as a customer you will be able to choose the supplier that best suits your needs and in whom you trust the most.

In addition, we provide you a platform where you can make and register all your purchases, have different users and create lists of your favourite products.

Where does the Coperama purchasing centre operate?

The Coperama Horeca central purchasing office operates in many different countries, which are:

  • Spain
  • Portugal
  • Andorra
  • France
  • Italy
  • Italy
  • Luxembourg
  • Belgium
  • Germany
  • Denmark
  • Austria

We have customers in all these areas and suppliers who offer their products and services for sale in all of them.

Want to join Coperama?

Click on Customers to register and start buying for your business.

Click on Suppliers to register and start selling to our extensive list of customers.

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